Can a college truly attract a student just based off of short social media clips? The answer is yes. As more and more students are active on these platforms, college recruiters and marketers work toward developing new and innovative content ideas for these applications to share with these potential students. This is typically accomplished through themed video clips of current or graduated students focusing on talking points for many aspiring college students. Some of the talking points frequently used are geared toward the freshman experience, including housing details, a social atmosphere gauge, and extracurricular information. As this content is typically from current students, it’s much easier for viewers to gain a trust of this content as they can assure it’s coming from a genuine source. While this method has proven to be successful for many colleges around the nation, there are plenty of new and exciting engagement techniques being birthed every day. To learn more about those recruitment tactics, please see the resource coupled alongside this post.
The Digital Landscape Of College Search provided by Encoura, an organization offering a premier alumni engagement platform
